The color of a car is a very relevant characteristic. It influences the appeal of the vehicle and also plays a great role in the appeal of the vehicle as well as how it differentiates among the severalbrands. This also plays around a lot with consumer psychology, as it impacts the choices potential buyers make at the time of closing the deal. Many emotions are evoked with different colors. For example, thinking of the color blue motivates a sense of dependability and trust, whilst red is in general better related to excitement and passion – that brand new sports car perhaps?
Get to know the whole color palette
Automotive brands effectively use this method when manufacturing vehicles for a specific target audience. Color theory is also used to establish brand identity in the motoring industry. Utilizing colors that follow with the determined brand’s values can strengthen the loyalty and recognition of the brand. The relevance of color in this industry should not be taken lightly.
As an example, monochromatic color schemes on a car imply variations on a single hue. This creates a more elegant, cohesive look on the car, which provides a sense of unity as well as working to underline the total of the design characteristics. For consumers who are into a more simplistic but sophisticated look concerning their automotive aesthetic, this may be a good option for them.
The Italian perspective on car manufacturing
The Italian automobile manufacturer recently announced major modifications for their brand image as well as for Fiat. The production of gray vehicles has been stopped, in order to open the door to their new, more colorful world. This decision is the first to be announced by any automotive manufacturer. The recent implementation of this will be done on the new Fiat 600e.
Vehicles in the current and future line-up of Fiat will draw their inspiration from the italian and mediterranean landscape – the sun, sea, sky, as well as the earth of Italy. This one strategy works to add a distinctive feature to the Fiat cars available within the automotive market as well as to showcase the remarkable modification that the brand has undergone.
Several progressive, colorful decision-making
The further drive is to embody the entire Italian way of life. Affirming once again the Fiat brand‘s New Dolce Vita relevance. This disruptive and hard decision was made with a purpose, as this will reinforce Fiat’s role as a brand of optimism, colors, and joy. Fiat’s CEO and Global Chief Marketing Officer at Stellantis, Olivier Francois, declared that:
“This choice further communicates to people the New Dolce Vita values and the Italian DNA embodied by the brand. Fiat wants to inspire people to live with optimism and positivity and this will also be one of the missions of the new Fiat 600e, the electric for families and friends, which will be unveiled on July 4th.”
Gray is known as one of the most popular colors for cars across the world. Initially, the color gray was never prioritized as a popular color within the Fiat company, but it has been used on some of its models. During the period from March 1962 to November 1964, the color “Ash tree grey” was extensively used on the Fiat 500.
Names on offer due to new color palette
The new color palette has some evocative names on offer, which is a fond reminder of the dolce vita style as well as the extraordinary Italian landscape. Names such as Paprika orange, Passione red, Foresta green, Rugiada green, Sicilia orange, Gelato white, Cinema black, and Venezia blue, as well as rose gold, are some of the options available. These will be incorporated into the new Tipo, Panda, 500 Hybrid, New 500, as well as the 500x models that will be available on the market.