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It’s official—Amazon confirms its Prime Big Deal Days on October 7 and 8, with millions of exclusive deals to kick off the holiday season earlier than ever

by Victoria Flores
September 23, 2025
in News
It's official—Amazon confirms its Prime Big Deal Days on October 7 and 8, with millions of exclusive deals to kick off the holiday season earlier than ever

It's official—Amazon confirms its Prime Big Deal Days on October 7 and 8, with millions of exclusive deals to kick off the holiday season earlier than ever

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Big news! Amazon confirmed, Prime Big Deal Days is coming back on October 7 and 8. Millions of exclusive discounts for Prime members. This definitely marks the start of the holiday season. Christmas deals are arriving earlier this year.

From October 7 at 12:01 a.m., there will be a deal on beauty products, electronic devices, toys, books, and decoration items. Focusing on devices like Kindle and Echo Dot, opportunities in Amazon Fresh, unlimited lectures in Kindle, and well known brands like Samsung, Clinique, and UGG.

Carmen Nestares, marketing vice president for North America and Prime Tech, said: “Prime Big Deal Days kicks off the holiday shopping season with exclusive deals for Prime members on must-have items and popular gifts.” adding, “We are excited to help Prime members save money this year with some of Amazon’s best deals of the season so far, including incredible discounts on an expanded selection of Amazon-exclusive holiday items.”

They’re giving an invitation to get ahead with the holiday shopping, to stretch the budget, and to get first the presents everybody wants this Christmas, from technology to ebooks, including titles from Colleen Hoover. 

The “best of” October’s Prime Days

Amazon revealed a practical guide to start: the 25 anticipated best offers in gifts, with brands like Clinique, De’Longhi, Samsung and UGG. There will also be discounts on Amazon Basics from $3, denim from the new Amazon Essential collection from $15, and autumn clothes for the whole family from $10.

This combination of known brands and Amazon-owned brands seeks to balance variety and prices so the buyers can cover the daily necessities and also take off the list some presents without having to wait until last minute.

This peek of the “best of” list allows the nonmembers to see if there’s something interesting for them, giving them time to subscribe and enjoy the offer. For Amazon, the main goal is to give the clients the opportunity to buy their Christmas gifts way ahead.

Devices, books, and more

Between the strong discounts they announced with these Prime Days, there’s saving up to 50% on selected devices like the Tablet Fire HD 8 Kids Pro, Kindle Kids, and the Echo Dot Kids package. The Luna Wireless Controller and the Ring pack with a wireless doorbell and indoor camera.

For the lecture lovers, there will be up to 80% off in Kindle books, including Matriarch by Tina Knowles and Getaway Girl by Tessa Bailey from #BookTok. But there’s more: Prime members will be eligible for 3 unlimited months of Kindle, with instant access to millions of additional titles like Fourth Wing by Rebecca Yarros and the next cinematographic adaptation: Regretting You, by Colleen Hoover.

Music joins the party too: Prime members will receive up to a 30% discount on selected items on Amazon or Amazon Music if buying merch from artists (clothes, CD’s, vinyls). And if what you need is to expand your repertoire, then Amazon is giving $15 discounts on $55 worth of shopping or more in Amazon Fresh from today until October 8.

Get the most out of 2 days

To really get the most out of those two days of discount, you can organize: start with the 25 best of list to get inspired, then add some basics you need from the company’s brand. Interested in books? They’ve already given some hints about titles, but you can also write down the ones you want so when the day arrives, you’re ready.

A list never hurts; brainstorm your holiday gift ideas, and don’t forget to check on Amazon on October 7 and 8 for what you’ve written down. A new phone, clothes, makeup or skincare products, a coffee machine, books, or vinyls. Chances are you will find everything you’re looking for. 

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