Traditional fast food chains are in a lot of trouble as Americans are not choosing to go eat there anymore and are instead choosing to eat at home or go to smaller chains that have a more “family” environment vibe. This is why big chains like KFC are doing everything they can to try to retain and draw back their customers, and are coming up with strategies to make this easier. KFC is doing this with a limited time offer, giving away a free bucket of fried chicken and trying to entice them with new dishes added to their menu.
The offer is simple, and in this economy, effective. Customers who purchase $15 worth of food through the KFC app or directly on the KFC website will receive a free bucket of fried chicken. There is no code and no additional data to be given up, just a purchase over an amount to make it easy for customers to get their treat.
The new free chicken bucket offer that KFC is implementing
There is one little caveat that customers will need to take into account before they receive this free bucket, they have to belong to the KFC Rewards program. Since the new goal is to both retain customers, who should already be a part of the program, and to add new ones, who should be convinced enough by the offer and the menu update, to want to belong to the program for future visits to the store, it seems like a fair condition for KFC to set.
In fact, they are so convinced that customers will like what they are trying to do, that they have asked for support and for customers to tell them what they think about the new offer.
“We’re well aware of the latest fried chicken rankings, and I’m fired up to launch a bold Kentucky Fried Comeback and remind America exactly who we are,” KFC executive Catherine Tan-Gillespie said. “By listening to our customers and addressing feedback, we’ll reclaim our rightful place in the fried chicken game we started.”
This comeback came in after the company decided to improve its standing, as “The Colonel would not be happy about our market share, and we’re serious about reminding America exactly who we are: the game changer with a relentless pursuit of the best fried chicken,” Tan-Gillespie said.
The campaign started on Monday July 14 and features Colonel Sanders at the center of the advertisement to remind both consumers and workers of the standard that the man set and the company that he created. In fact, the company is so committed to the idea that the campaign is called the “Kentucky Fried Comeback” campaign.
KFC’s new menu items include fried pickles, which will be available for a limited time at participating restaurants nationwide, as well as the return of its $7 Fill Up Meal Deals “while supplies last,” as a sign of KFC’s renewed focus on flavor and cutting-edge menu innovations.
Considering their struggles in the last few years and the fact that the company has been steadily losing customers to other fast food restaurants like Popeyes Chick-fil-A and Raising Cane’s, as well as other brands in the broader quick-service industry, this comeback campaign will be a very good stepping stone to return to number one if they manage to convince enough of their customers to return to the franchise. Whether it will be the new menu items that entice them or the free chicken bucket it will be a tossup, but the company needs this new influx of cash to remain relevant and continue operations as usual.